top of page

Hello.

I'm a London-based Senior Product Designer with 15+ years experience. Committed to crafting user-centred digital experiences for international brands across a range of industries: from fashion to fintech, retail, real estate and more. I specialise in prototyping, research-led UX and UI/visual design.

Clients
Logos_D.png

It's all in the details

Explore sample case study to see how ideas evolved into impactful designs. Please reach out for additional details or full case studies.

Career highlights

Senior Product Designer
Capital One

Feb 2026 – Present

  • Led UX audits across internal portals spanning the Discover and Diners Club International networks, using Google Lighthouse and heuristic review to flag structural and usability issues.
     

  • Mapped Capital One’s post-acquisition portal landscape, defining ownership and purpose across networks to establish a unified knowledge hub.
     

  • Translated complex, cross-network system relationships into stakeholder-facing visualisations, including a capability/dependency map and impact matrix.
     

  • Used AI tools (Gemini, Figma Make) to accelerate research synthesis, ideation and prototyping.

Senior Product Designer
Mettle by NatWest

July 2025 – Nov 2025

  • Designed mobile-first fraud-prevention experiences protecting small business customers from payment risk.
     

  • Ran user testing to validate and refine the fraud-prevention feature ahead of release.
     

  • Partnered cross-functionally with product, engineering, ops and content to ship secure, frictionless journeys.
     

  • Supported a brand refresh by improving visual hierarchy, contrast and accessibility.

Staff Product Designer
Visa Europe

Aug 2019 – Dec 2024

  • Co-designed the Ecolytiq carbon-insights SDK through three rounds of RITE testing, winning the 2024 Sustainable Payments Award (Visa, Ecolytiq, HSBC).
     

  • Led fintech UX delivery across banking, travel and retail for major clients — Monzo, ING, British Airways, NatWest, Lloyds, CaixaBank, Orange Money, Finnair and others — securing new business through award-winning RFP design services.
     

  • Owned end-to-end journeys such as onboarding, KYC, product discovery, loyalty and rewards, account management, checkout, expense tracking and dispute resolution.
     

  • Mentored junior designers, fostering team growth and excellence. 

Senior UI/UX Designer
notonthehighstreet.com

Apr 2019 – July 2019 (Contract)

  • Led a strategic re-design of retail payment flows across app and responsive web, informed by competitor analysis, best practice research.

  • Customer journey mapping, prototyping, guerilla testing.

Lead UI/UX Designer
Dow Jones

Feb 2018 – Dec 2018 (Contract)

  • Owned end-to-end redesign of a high-traffic luxury real estate platform (2.9 million unique monthly users worldwide).

  • Translated stakeholder requirements into wireframes, prototypes and high-fidelity designs.

  • Collaborated with the development team to ensure smooth handoff and implementation, providing production-ready assets and guidance.

UI/UX Designer
Pizza Hut Digital Ventures

Nov 2016 – Dec 2017 (Contract)

  • Part of a design and tech team that delivered a complete overhaul of Pizza Hut UK's food ordering app, increasing App Store rating from 1.6 to 4.7 and ranking #8 in Food & Drink (99.2K+ ratings).

  • Conducted user research with 500+ participants, uncovering insights that directly informed UX optimisations in menu browsing, customisation and checkout flows.

  • Iterative design process, relying on usability testing to inform design decisions.

UI/UX Designer
Freelance (London)

2009 – 2016

  • Collaborated with locally and remotely based teams to optimise digital experiences for international brands such as Skype, ASOS, Tesco, HSBC, Huge, Daily Mail, National Lottery, CBRE, Best Buy, figleaves.com and Crabtree & Evelyn.

  • Specialties: Prototyping, UX, UI/visual design, user testing, copywriting.

  • Key tools: Figma, Figma Make, Gemini, Illustrator, Photoshop, Mural.

Jen added significant value to the projects we worked on together.

As a project manager I found having Jen on the project team meant I had someone I could trust to own her responsibilities and also consistently step forward with creative solutions to problems.

I enjoyed working with Jen. She is a real asset in my eyes and I wouldn't hesitate to work with her again.

David Williams  /  Project Manager /  Dunnhumby

Get in touch

Thanks for your message. I'll respond as soon as I can :)

bottom of page