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Hello.

I'm a London-based Senior Product Designer with 15+ years experience. Committed to crafting user-centred digital experiences for international brands across a range of industries: from fashion to fintech, retail, real estate and more. I specialise in prototyping, UX and UI/visual design.

Clients
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It's all in the details

Explore case studies to see how ideas evolved into impactful designs.

Career highlights

Senior Product Designer
Visa Europe

Aug 2019 – Dec 2024

  • Award-winning work: Co-designed sustainability banking design features and Software Development Kit – resulting in Visa, HSBC and Ecolytiq winning the 2024 Sustainable Payments Award.

  • Business growth driver: Designed successful RFP-winning prototypes for clients including Monzo, ING, Lloyds, NatWest, CaixaBank, British Airways and Orange Money – directly contributing to multi-million euro partnerships across Europe.

  • AI-enhanced experiences: Led AI-driven product design for Visa’s travel and retail verticals, creating intelligent interfaces for personalisation and dynamic offers.

  • Banking and fintech solutions: Tailored UX for core banking features including onboarding, KYC, product discovery, loyalty/rewards, account management, checkout and dispute resolution.

  • Global product delivery: Produced high-fidelity UI and interaction designs for B2B and B2C projects across both mobile and desktop platforms across 7+ European and international markets.

  • Leadership: Mentored junior designers, fostering team growth and excellence.

Senior UI/UX Designer
notonthehighstreet.com

Apr 2019 – July 2019 (Contract)

  • Led a strategic re-design of retail payment flows across app and responsive web, informed by competitor analysis, best practice research.

  • Customer journey mapping, prototyping, guerilla testing.

Senior UI/UX Designer
Dow Jones

Feb 2018 – Dec 2018 (Contract)

  • Owned end-to-end redesign of a high-traffic luxury real estate platform (2.9 million unique monthly users worldwide).

  • Translated stakeholder requirements into wireframes, prototypes and high-fidelity designs.

  • Collaborated with the development team to ensure smooth handoff and implementation, providing production-ready assets and guidance.

UI/UX Designer
Pizza Hut Digital Ventures

Nov 2016 – Dec 2017 (Contract)

  • Part of a design and tech team that delivered a complete overhaul of Pizza Hut UK's food ordering app, increasing App Store rating from 1.6 to 4.7 and ranking #8 in Food & Drink (99.2K+ ratings).

  • Conducted user research with 500+ participants, uncovering insights that directly informed UX optimisations in menu browsing, customisation and checkout flows.

  • Iterative design process, relying on usability testing to inform design decisions.

UI/UX Designer
Freelance (London)

2009 – 2016

  • Collaborated with locally and remotely based teams to optimise digital experiences for international brands such as Skype, ASOS, Tesco, HSBC, Huge, Daily Mail, National Lottery, CBRE, Best Buy, figleaves.com and Crabtree & Evelyn.

  • Specialties: Prototyping, UX, UI/visual design, user testing, copywriting.

  • Key technical tools: Figma, Sketch, Illustrator, Photoshop, Mural.

Jen added significant value to the projects we worked on together.

As a project manager I found having Jen on the project team meant I had someone I could trust to own her responsibilities and also consistently step forward with creative solutions to problems.

I enjoyed working with Jen. She is a real asset in my eyes and I wouldn't hesitate to work with her again.

David Williams  /  Project Manager /  Dunnhumby

Get in touch

Thanks for your message. I'll respond as soon as I can :)

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