Hello.

Led fintech projects focusing on AI-driven user experiences.

Delivered impactful designs across travel, banking and retail sectors for B2B and B2C projects focusing on sustainability, instalments, merchant payment portals and social welfare initiatives.

Conceptualised and designed apps to showcase Visa’s product benefits through storytelling and user experience design.

Secured major business partnerships through successful delivery of RFP design services for clients such as NatWest, Lloyds (UK), Orange Money (Romania) and CaixaBank (Spain).

Produced innovative design solutions tailored to diverse needs for clients such as Monzo, ING, HSBC, Orange Money, British Airways and Ecolytiq.

Provided mentorship to junior designers, fostering team growth and excellence.

Re-design of retail payment flows for app/responsive web

Competitor analysis, best practice research, customer journey mapping, prototyping, guerrilla user testing.

Led a responsive web re-design project as the sole designer.

Collaborated with internal stakeholders to gather business requirements, translating them into actionable design solutions.

Executed end-to-end UX and UI design processes, including wireframes, prototypes and high-fidelity designs.

Collaborated with the development team to ensure smooth handoff and implementation, providing production-ready assets and guidance.

Part of a digital ventures team that re-designed Pizza Hut’s UK food ordering app, focusing on mobile-first usability.

Conducted guerrilla user research with over 500 members of public to gather sentiments around pizza ordering habits (brand preference, order motivations, frequency, pain points).

Optimised key ordering flows – including menu browsing, customisation and checkout.

Iterative design process, relying on usability testing to inform design decisions.

Impact: Improved customer experience, streamlined ordering process and enhanced mobile usability (App Store rating boosted from 1.6 to 4.7 following our team’s redesign, ranked #8 in Food & Drink category, based on 99.2k ratings).

Collaborated with locally and remotely based teams to optimise digital experiences for international brands such as Skype, ASOS, Tesco, HSBC, Huge, Daily Mail, National Lottery, CBRE, Best Buy, figleaves.com and Crabtree & Evelyn.

Specialties: Prototyping, UX, UI/visual design, user testing, copywriting.

Key technical tools: Figma, Sketch, Illustrator, Photoshop, Mural.